The Joey Pouch
Increased Revenues and Improved Customer Relationships
A Joey Pouch on Shopping Carts Provides Multiple Advantages for Stores and Their Loyal Customers
For Stores:
Reclaim the shopping cart
Put an end to Ad Sales Rev Shares
They’re your customers….own them
Keep 100% of the revenue those ads earn
Organized reusable bag storage
Empties the cart for merchandise
Creates Appreciative Loyal Shoppers
Positive experiences shared with as many as 9 friends says American Marketing Assoc.
Increased share of supermarket spend
Corporate sustainability efforts front and center for customer visibility….
Growing importance.
Studies show shoppers increasingly taking sustainability efforts into account in store selection.
Theft deterrent.
Convenient placement allows faster checkouts.
Bring new users to reusable bags.
Savings on reduced paper and plastic bag distribution.
For Shoppers:
Reusable bags become easier to use.
Boosts in-store shopping experience.
“Surprise and Delight”
Store effort completely unexpected and appreciated.
A powerful visual reminder to bring reusable bags in from the car.
Bags in The Joey Pouch empties the cart for merchandise.
Reusables stay clean.
Faster checkouts.
Your Customers Want It!
When shoppers were asked if they’d use The Joey Pouch…
“Our customers like it. I’ve seen them search through the rack of carts to find one with the Pouch installed so they can use it. ”
— A Trial Market Asst. General Manager
“Well done Jed!! My Market in recently installed Joey Pouches on some carts.. very nice addition..
— A Trial Market User
“Seeing this on carts outside the store will remind me to bring my (reusable) bags in from the car.”
— A Trader Joe’s Shopper
“How creative?! We absolutely loved The Joey Pouch in the cart. I never know what to do with my reusable bags and they usually take up space or food piles up on top of them. Love it!!”
— A Trial Market User
A clever and useful idea. The pouch is always available in
the same convenient place. I often end up with items on top of my bags (not handy).
— A Trial Market User
*Shoppers surveyed February 21-24, 2020 in New York and Connecticut.
* Trial Market Users March 2024